NMIMS 2nd Semester Assignment Solution


NMIMS 2nd Semester – June 2017

Marketing Management

Q1. Assume that you are planning to buy the first new car for the family. What will be the various stages involved in decision making process of a car? (10 Marks)
Case Study for (Q2 and Q3):
The demand for Green Tea has increased in the last few years. M/s ABC launches a new brand of green tea called as “Green Chai” and wants to sell its product in the Indian Market. “Green Chai” is available in tea bags with two flavours ie lemon and honey. Green Chai is naturally rich in antioxidants. The antioxidants help to reduce the harmful effects that stress and pollution may have on your body. The company wants to sell the green chai at 4 rupees each tea bag. It will be available in the size of 10, 20, 30 and 50 units pack size. The company is confused in finding the right market, right segments for “Green Chai”.
Q2. You as marketing head of the organisation for Green Chai have been asked to prepare the report on type segmentation for “Green Chai”. (10 Marks)
Q3. Answer on the basis of the case above:
Prepare the targeting and positioning strategy for “Green Chai”. (5 Marks)
Explain the promotion mix for “Green Chai”. (5 Marks)

Financial Accounting and Analysis

Question 1: Income statement for the year ended 31st March 17, is as under (10 Marks)
(Rs in lacs)
Previous year
2016 Current Year
Gross Sales
Less: Returns 1200
225 1500
Net sales
Less: Cost of goods sold 975
438.75 1200
Gross profit
Less: Selling and distribution Exp. 536.25
140 600
Operating Profit
Less: Interest expenses 396
101 420
Earnings before taxes
Less: Taxes 295
118 294
Earnings after taxes 177 176.4
Required: Convert it into common size income statement.
Question 2: The matching concept of accounting suggests that in order to calculate accurate amount of profit or loss for the period the expenses or revenues should be recognized correctly. Thus, it is important to differentiate between the capital and revenue items. Mr. Ramchandani purchased Shaper Jet 3D printer at Rs. 90000, extra printer cartridges and ink for Rs10000 for his business. Discuss how the expenditure will be treated while preparing the financial statements. Provided the rate of depreciation on printer and related assets is 10 % p.a. (10 Marks)
Question 3:
a) TCD Ltd provided Rs 50 lacs for inventory obsolescence in 2013-14. In the subsequent year, it was determined that 25 % of such stocks are usable. The accounts manager of the company wants to adjust the same through prior period adjustment account, as the provision was made in the earlier years. Give your opinion whether the contention of the accounts manager is correct or not. (5 Marks)
b) Rectify the following errors by passing Journal entry (5 Marks)
Paid Rs15000 for advertisement debited to electricity expenses
Received Rs250000 on account of cash sales to Jannaak omitted to recorded in the books

Essentials of HRM

Question 1: Rohan works as a Sr. Executive in HR department of a construction company. It has been a practice in his organization that whenever there is a shortfall of human resources a mail would arrive from the SBU head expressing a need for immediate recruitment. Rohan detests this kind of working and harps on Human Resource Planning. He has been asked by the management to prepare benefits or advantages of HRP. What all benefits can be listed by Rohan? (10 Marks)
Question 2: The world is changing and globalization has a big role to play in the same. Does this changing world has also changed the way individuals are recruited and selected. Discuss, compare and contrast any two modern and two traditional recruitment and selection methods. (10 Marks)
Question 3: POP Ltd. is a leading FMCG company where recently it has been discovered through an initiative taken towards organizational development by the HR department with the help of a third party survey that the employees are really demotivated. The employee morale has also found to be very low. The third party has recommended to come up with job designs to fight monotony and demonization.
a) What approaches can be used in POP Ltd towards job design? List all the approaches and discuss any two. (5 Marks)
b) What could be the disadvantages/challenges of the two job designs you have selected? Discuss. (5 Marks)

Strategic Management

Q1. Select any multinational corporation of your choice and explain various strategy levels of the same. Explain any two decisions taken at each level in an organization.
Case Study for Q2 and Q3
Q2. Assume you are starting a new company “Indian Tourister” which will deal with manufacturing and selling of Bags of all types i.e. Hand Bags, Purse, Slings, Luggage Bag, Back packs, etc. The company will sell the bags of all sizes and will target male and female. The bags will be available online as well as company owned retail outlets. Frame the Vision, Mission, Goals, Objectives, Plans and Policies of the organisation “Indian Tourister”. (10 Marks)
Q3. From the case above answer the following question:
Explain the Mintzberg’s 5P strategy for “Indian Tourister” (5 Marks)
Prepare a SWOT analysis for “Indian Tourister” (5 Marks)

Business Statistics

Q1. Sixty per cent of students applying for admissions at NGASCE are female. 30 applications were received on a particular day. What is the probability that exactly 15 of the applications will be from females? What is the probability that fewer than 10 of the applications will be from females? Also, calculate the expected number and variance of the number of applications from females? (10 marks)

Q2. The following data represent the number of Pen drives sold per day at a local computer shop and their daily average sales prices after bargain. (10 marks)
Price of each pen drive (x) Units Sold (y)
INR 340 3
360 4
320 6
350 5
300 9
380 2
400 1
Develop a least-squares regression line and explain what the slope of the line indicates. Compute the coefficient of determination and comment on the strength of relationship between x and y.

Q3. The growth in bad-debt expense for Chadha and Chadha Company over the last 20 years is as follows.
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006
0.11 0.09 0.08 0.08 0.1 0.11 0.12 0.1 0.07 0.09
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0.08 0.05 0.04 0.08 0.5 0.01 0.4 0.03 0.11 0.13
a) With the help of different statistical tools discuss the financial health of the company. (5 Marks)
b) Assume that you are a branch manager with a leading bank and if the Chadha and Chadha Company’s Managing Director approaches you with a funding request for its expansion plan, what will be your decision? Justify your decision based on your statistical analysis.

Business Law

Q1. Rakesh had approached Lena Bank for a Home Loan, one of the conditions of availing Home Loan was to obtain a Surety. Rakesh had for this purpose convinced Mohan to act as a Surety for Rakesh. Mohan agreed to act as a Surety for Rakesh. Can you explain what type of contract that Mohan will have to execute with the Bank. Give the features of such type of contract? In event of default by Rakesh, what steps can the bank take against Mohan? (10 Marks)

Q2. Please elucidate elaborately 2 practical instances where Right to Information Act, 2005 has increased transparency, accountability and better performance in the working and administration of the public authorities. (10 Marks)
Q3. Arvind had purchased a 3-BHK flat in Mumbai from Goldfin Builders in 2015. He had entered into a registered Agreement with the Builder towards the purchase. Arvind was promised possession of the Flat on or before 30th September 2016. The cost of the Flat was Rs. 4 crores, which Arvind had entirely paid for. However, the Builder had not handed him over the possession till date. Mr. Arvind has the Following queries:
a) Which Forum he should approach for filing a claim against the Builder? What reliefs should Arvind claim against the Builder? (5 Marks)
b) Can you help Arvind in identifying with at least 2 legal precedent (cases) supporting his claim against the Builder? (5 Marks)