NMIMS Assignment – June 2017
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1. Subject: Business Communication and Etiquette
Q1) What are the major blunders that you have seen speakers commit while addressing an audience? As a proficient public speaker, what advice would you like to share with these speakers to improve their delivery? (10 Marks)
Q2) Under what circumstances, would you recommend your team to employ surveys, interviews and focus groups. Which medium have you used the most to gather information in your career and why? (10 Marks)
Q3) Shreyansh was heading the team meeting at ABC Corporation. He seemed to have left home in a hurry for his appearance. He seemed stressed and his voice was shaky too. He did not seem to be in the best of his element which was unlike his usual confident self. His team which is always very attentive could not focus on the point that he was making despite their best efforts.
a) Which aspect is most important according to you – sound, appearance or body language? (5 Marks)
b) In what ways can non-verbal communication complement verbal communication? (5 Marks)
2. Subject: Business Economics
Q1. Analyse various factors influencing the demand for a commodity. Which of these factors will particularly influence demand for the following commodities? Why? a) Ice-cream b) Sugar c) Pen d) Designer Jean (10 Marks)
Q2. What do you mean by Monopolistic competition as a common type of market? Discuss two important features of monopolistically competitive market – product differentiation and selling cost by taking real world cases. Also discuss how these two features have an influence over the demand for products under monopolistic competition. (10 Marks)
Q3. Read the paragraph below and answer the question given at the end of the paragraph.
a. According to a study of a rental market for VCDs, the price elasticity of demand for VCDs rental is 0.7. It means, 10% increase in the price of rentals, leads to 7% fall in the demand. This further means, the demand for VCD’s on rental is price inelastic. Mr. Jagjit, who is in the business of VCD rentals, increases the rentals by 25% on the basis of the information made available by the study, with expectation of raising the revenue. But contrary to his expectation, his revenue in fact has decreased. What is the mystery? (5 Marks)
b. Business cartels are the unique feature of oligopoly. Explain the nature and working of cartels with the help of an example of OPEC as an international cartel. (5 Marks)
3. Subject: Corporate Social Responsibility
M/s Ujala deals with manufacturing and selling of Consumer Durables in the Indian Market. The largest selling items for company are TV, Washing Machine, Refrigerators, Tablets and Mobile Phones. The company is well known for exchange offers. The company has been positively involved into recycling of old products and also has a brand that sells refurbished products. The company board has keen interest towards free digital education for the poor.
The company has appointed you as the Social Responsibility Head. Your task will be to manage all the CSR activities of this organisation.
Q1. You have been asked to identify all the stakeholders and list down the responsibility of an organisation towards each stakeholder. (10 Marks)
Q2. Identify any five CSR activities for M/s Ujala that will be helpful to the society and is in line with current business operations. Explain each activity in detail with reason. (10 Marks)
Q3. Relate the given below theories of CSR with M/s Ujala. How will you apply the learning’s from these theories in your organisation?
a) Social Contract Theory (5 Marks)
b) Gandhiji’s Trusteeship Theory (5 Marks)
4. Subject: Information Systems for Managers
Q1. A company designs and manufactures modular microwave communication systems and exports them to the USA, Europe, and Mainland China. On the one hand, the existing system limited the company’s operating efficiency, caused much duplication of effort, and confused the business processes. On the other hand, the sales cycle of export and the need to maintain good customer service in the highly dynamic business environment put increasingly heavy pressure on the company. In order to maintain its competitiveness, the top management announced the launch of a series of projects including the adoption of an ERP system and the re-engineering of the complex business process to enhance the effectiveness of its global logistics and provide quick responses to customer demands. You have been appointed as a consultant to this company. How will you try to ensure smooth implementation of such an ERP software and what criteria will you keep in mind during the selection of the ERP vendor for this company? (10 Marks)
Q2. The use of information technology (IT) is considered a prerequisite for the effective control of today’s complex supply chains. With the help of an example, explain how a company like Apple or Mc Donald’s manages its global supply chain with the help of Information systems. (10 Marks)
Q3a. Retailer’s build long lasting relationship with their customers to ensure repeat store visits, brand loyalty and ultimately sales conversions. With an example from the retail sector, explain how information systems play an important role in managing your customers. (5 Marks)
Q3b. Data mining is the process of extracting maximum information from a data set and converting it into meaningful observation for further application. With the help of an example, explain how data mining is used by a bank to its benefit. (5 Marks)
5. Subject: Management Theory and Practice
Q1. Shyam’s spare parts business was doing very well. He was looking to expand into Asian countries like Japan and South Korea. Both these countries have great management practices and culture. As his close confidant he connected with you, he believed that management functions are not universal; they differ from types of company and country to country. What advise will you give him? Explain with reasons. (10 Marks)
Q2. The head of Sales for XYZ has just joined the company. He comes from a large organization and has a tendency to compare the existing processes and culture to the previous company. He is a senior resource and this behavior was beginning to impact the morale of the sales team negatively You being the head of HR of the company felt the need to have a counseling session with him in an attempt to explain that corporate culture is unique to every organization. Discuss this with him by giving at least 2 examples
Q3a. Snap Deal is currently undergoing crises. The owners Rohit Bansal & Kunal Bahl met Mr Ajay Singh (the Co-Founder of Spice Jet), to understand how he turned around Spicejet from an almost certain closure. You are part of Ajay’s team, Ajay has explained to them the importance of having an organization structure that responds to the market situation. As an expert in organization structure Ajay asks them to meet you and understand this better. Explain this with examples (5 Marks)
Q3b. Your CEO has called you and asked you to ensure that the new joiners in the company are well introduced to Effective Communication skills. You have a 30 min time slot to do it for the current batch. What aspects will you explain to the new joiners (5 Marks)
6. Subject: Organizational Behavior
Q1. Rajesh works as a Manager-(Employee relations & wellbeing) in a leading organisation. He deals with all the behavioral issues in the workplace.Varun his colleague in marketing department always mocks at him saying that with the kind of profile he has in which he needs to look after the organisational behaviour overall does not call for much work. He also tells him (Rajesh) that marketing department has to face a lot of challenges which people from his domain cannot fathom. Rajesh then smirks and lists down all the challenges to Varun. What all challenges could Rajesh face in terms of organisational behaviour? Discuss (10 Marks)
Q2. Consider any leader of your choice and discuss his traits as a leader with the help of any one leadership theory. (10 Marks)
Q3. Rohit works as a designer in a décor company but since past few months he is not happy with the kind of work he has been doing. He wants to go back to fashion industry from where he originally hails. He is really not able to concentrate in his current work and it shows in his behaviour as he snaps at people at the drop of a hat. He is thinking of consulting his colleague and best friend Ajit in order to resolve this kind of behaviour. Keeping this scenario in mind, explain:
a. What kind of conflict Rohit is facing here? Explain. (5 Marks)
b. What can Ajit suggest Rohit for resolving such conflict? Discuss (5 Marks)