AID10426: You are the head of a strategic business unit under ABC Business Group. The Unit is engaged into manufacturing of telecommunication handsets. You are planning to change the strategy at business level and you have chosen ‘product differentiation’ as your strategy. You want the board of directors to approve your decision for which you will have to make a strong case for choosing this strategy. Explain how you will convince the board of directors

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Question: You are the head of a strategic business unit under ABC Business Group. The Unit is engaged into manufacturing of telecommunication handsets. You are planning to change the strategy at business level and you have chosen ‘product differentiation’ as your strategy. You want the board of directors to approve your decision for which you will have to make a strong case for choosing this strategy. Explain how you will convince the board of directors.


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