AID10423: One of the largest consumer electronic companies in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets, as a strategy to trigger sales growth; they have decided to enter rural market:

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Question: One of the largest consumer electronic companies in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets, as a strategy to trigger sales growth; they have decided to enter rural market:

a.   
Do you think the decision of the company was right or it is a disaster to enter rural market to trigger sales growth; give your point of view with logical reasoning?

Yes, it is a nice decision that has been taken by the business as it is all about the expansion; and when the business has great position it would be best time to try some innovative things. If the business has attained the level of comfort and maintains the reputation it obviously represent that it has great methodology and customer response through which they had attained the saturation in their growth. The electronic company has been on escalating development, for the reason it reduces the effort and thus being widely accepted in both the urban and rural areas of the nation. The company after understanding one sort of market needs to look for other segment in order to make them follow the path of development or expansion in the competition. This would make them attains the remarkable position in the competitive era.

However, while entering the new market, there is need to categorize the individual on the basis of age, lifestyle and food culture that they are compromising. There is essentially required to understand what they are discussing about and make certain that all the communication seems to be on-message and sent with the help of the accurate channel and media.

With the overview of the rural market trends, it would become easier for the business to generate the well planned strategy that works effectively and works with deliberate consideration to attain the customer satisfaction and make sure to have the high profit which would make them competitive in the market. There are various strategies that can be adopted by the business for the marketing purpose, but above all there is need to understand the requirement of the customer and willingness of the customer that they are targeted upon. The initial thing that business needs to know is the financial condition of the majority customers that has been targeted by the business while entering the innovative market.

The logical reasoning that can be applied to the condition is that business is all about to grow and profit without risk is not possible. Therefore, there is need to come up with the innovative methodologies and technique that would be aiming to pave the path toward the new level of escalating and business expansion in order to remain competitive in the market and delivers great value.

b.   
As a head of Sales what will be your strategy as far as sales force deployment without affecting current coverage of urban market and without going for new recruitment for new rural market coverage.


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